What should have been a cause only for celebration has taken a frustrating turn for fans of The CW’s cult hit show “Supernatural”. As soon as the People’s Choice Award nominations were announced fans of “Supernatural” began voting for their favorite show on twitter and facebook. In the past few years these energetic fans have shown exactly what can happen when you have a strong presence online.
Last year the fans propelled “Supernatural” to the cover of TV Guide Magazine in the first ever fan-favorite cover competition. This year was a bigger task. “Supernatural” was nominated in both “favorite sci-fi” and “favorite network drama” categories for the 2012 People’s Choice Awards to be broadcast on CBS.
It only took a quick glance at twitter on any given day post-nominations to see how seriously “Supernatural” fans had taken the voting. Some people were adding up vote counts on twitter and passing them on to the cast and crew. Some voted 100 times, some 1000 and a select few even reached as many as 10 000 votes. Cast and crew of the CW show were encouraging fans, and everyone seemed to be having a pretty good time.
The Winchester brothers – Jared Padalecki and Jensen Ackles – went so far as to make a video thanking fans for their support and urging them to keep voting. The fact that they appeared pant-less in the video was a source of great amusement.
But that’s the kind of thing Jared and Jensen do. You don’t have to go to fan conventions to hear the two actors make a point of thanking their fans for their support. On more than one occasion they’ve stated that the reason their show is still on the air is because of the tremendous support they receive from their viewers.
The voting went on until the very last moment and then people waited.
There was certainly some excitement for fans in the lead up to the show. With respect to online voting it’s always difficult to predict any outcomes. There certainly was hope.
Some people tuned in to the Red Carpet Live pre-show that was streaming on the People’s Choice website. Imagine their surprise when it was announced in between a conversation with Gene Simmons and Nathan Fillion that “Supernatural” had won both “favorite sci-fi” and “favorite drama”. A brief video was shown of Jared and Jensen with their awards. They thanked fans – and their moms (you can take the boy out of Texas…) and then it was over.
There were no actors or crew members on the red carpet. There was no presentation of a well-deserved award onstage in front of industry peers.
If you watch award shows – it won’t come as a big surprise to find out that a sci-fi themed award didn’t make it to the live broadcast. But favorite drama? The big awards are always actor, actress, drama and comedy. Last year the award for favorite drama was broadcast.
When asked on twitter about the absence of “Supernatural” at the awards ceremony, Jim Michaels (Producer – Supernatural) had this to say. “We were informed that neither of the awards we were nominated for would be part of the broadcast.”
Earlier in evening, Clif Kosterman – bodyguard for the actors on set – had tweeted that the cast and crew simply weren’t invited.
It’s a very unusual move to give out an award of such stature on the red carpet. It’s even more unusual when the nominees in that category are shows like “The Good Wife”, “Grey’s Anatomy” and “House”. “The Vampire Diaries”, another CW upstart, was also nominated. Would the award have been televised if one of the more high-profile TV shows had won?
The People’s Choice awards have been noticeably silent regarding their snub of “Supernatural”. There are currently well over 2 000 comments on their facebook page, hundreds more on the official website blog and fans have been organizing to send their complaints and concerns to as many places as possible.
There really should be some kind of response. An official apology might be appropriate. After all, for a genre show like “Supernatural” – the People’s Choice Awards represent the best chance of getting recognition for a cast and crew that clearly work their asses off for the better part of each year. And, they’ve been doing this for seven years now.
Fans voted “like crazy” to give Jared Padalecki and Jensen Ackles the chance to receive an award in front of their industry peers. That’s a pretty cool gift. Without a doubt, the cast and crew of the little-show-that-could appreciate the support of their fans. They take every opportunity to express their appreciation.
It’s time – People’s Choice Awards – to apologize to Jared and Jensen, the crew, and to the fans who voted so tirelessly.
Show some class.